# apt install apache2 php php-zip php-xml

# cat /etc/apache2/sites-available/000-default.conf
...
<VirtualHost *:80>
...
    DocumentRoot /var/www/html

    <Directory "/var/www/html/">
          Options FollowSymLinks Indexes
          AllowOverride All
          Order Allow,Deny
          Allow from all
          DirectoryIndex index.php
    </Directory>
...

# systemctl enable apache2
# systemctl start apache2
# systemctl status apache2

# cd /var/www/html
# wget https://github.com/danpros/htmly/releases/latest

# cd /var/www
# chown -R www-data html/
# cd html/

# ls -l backup/
total 5
-rw-r--r-- 1 www-data www-data 1773 Apr 19 12:07 htmly_2020-04-19-12-07-28.zip

# tree content/
content/
├── admin
│   └── blog
│       ├── general
│       │   ├── draft
│       │   └── post
│       │       └── 2020-04-19-12-05-14_general_post-1.md
│       └── uncategorized
│           └── post
└── data
    ├── category
    │   └── general.md
    └── tags.lang

9 directories, 3 files

# cat content/admin/blog/general/post/2020-04-19-12-05-14_general_post-1.md
<!--t post 1 t-->
<!--d this is a test post #1 d-->
<!--tag general tag-->